The God of Tea Blog

Switching Matcha Vendors Without Disrupting Your Cafe: A Step-by-Step Guide
For NYC cafe owners considering a change—and wondering if it's worth the hassle You know the drill. Your matcha supplier emails about another price increase. Or maybe your last shipment arrived late, and you had to 86 matcha lattes during the Saturday rush. You think about switching vendors, but then you remember how smoothly things usually run. Why rock the boat? Here's the thing: "if it ain't broke" might be quietly costing you thousands of dollars a year. And switching vendors doesn't have to mean chaos in your cafe. This... Read more...
Why Japanese Matcha Prices Doubled in 2025 (And What NYC Cafes Can Do About It)
If you've opened an invoice from your matcha supplier recently and felt your stomach drop, you're not alone. Across NYC, café owners are watching their costs climb while availability shrinks. What's going on—and more importantly, what can you do about it? Here's what you need to know about the matcha market in 2025, and why savvy café operators are reconsidering where they source their supply. The Perfect Storm: Three Forces Colliding The current matcha crisis isn't the result of a single problem. It's three decades of slow-building pressure finally reaching... Read more...